Digital Transforms Business
Speakers:
Sven Weisbrich, CEO, UM Germany
Jasper Bouwsma, Founder Of The Swiss Innovation Company Vujàdé Ltd.
The impact of digital transformation on traditional retail affects consumer’s behaviour. Today consumers shop while they’re plugged in to their mobile or social media account. By taking you on a consumer journey and showing innovative technology, we will discuss how digital retail concepts creates new shopping experiences and how the smart use of data meets customer needs.
Measuring Social Succes Feat. BAYER AG
Speakers:
Roland Fiege, Head Of Social, IPG Mediabrands G14
Markus Brandl, Social Media Manager, Bayer AG
Join us for an exclusive workshop in which you will learn how to measure the value of your brands’ social media activities - in hard currency - through the latest tools and technology to hit the market. As a case in point, we’ll demonstrate how Bayer AG has employed the technology to make its global content marketing strategy more effective.
Digital technology designs the future of retail
Speakers:
Michael Dunke, CEO IPG Mediabrands D.A.CH.
Travis Johnson, Global President Ansible
sponsored by Capgemini
The impact of digital transformation on traditional retail affects consumer’s behaviour. Today consumers shop while they’re plugged in to their mobile or social media account. By taking you on a consumer journey and showing innovative technology, we will discuss how digital retail concepts creates new shopping experiences and how the smart use of data meets customer needs.
Herding Cats – how to keep control in Social Media Advertising
Speakers:
Roland Fiege, Head Of Social, IPG Mediabrands G14
Sebastian Redenz, Head of Paid Social, IPG Mediabrands G14
Paid Social is one of the fastest growing disciplines in the field of digital advertising. Facebook, Twitter et al. continuously release new advertising products. However, taking control of the new possibilities and deploying them across a set of various Paid Social networks increasingly becomes a complex challenge for clients and agencies.
To help approach the challenge, this talk will present Encore Paid Social, a ‘first-of-its-kind’ methodology for campaign deployment across various Paid Social networks. Encore Paid Social is a robust data driven skillset developed to achieve the best business outcomes in Paid Social and serves as complementary action plan to Mediabrands' Performly™.
Leider Ausgebucht!!! Melden Sie sich gerne bei uns, damit wir einen persönlichen Termin Vereinbaren können,
nadine.Sawinski@initiative.com
tel. 040/431 96 636
GENERATION Y- Expectations of Generation Y on brands
Speaker:
Initiative & Dirk Ziems, concept m research + consulting
Generation Y is different – and its attitudes towards consumption are challenging modern marketing activities. We recently conducted a study into what this audience expects from brands – and the results came as a pleasant surprise: the world of high and low involvement products does not exist anymore, and brands can become more relevant by using a project approach in communications. Come and hear about this and the many other insights we uncovered.
Location, Location, Location
Speakers:
Gene Engler, Director Strategy, UM
Wolfgang Nägele, Managing Director, UM
Urban, wealthy men 29-49 are a popular target group for brands. But their lifestyle makes it almost impossible to reach them via TV or inserts. At UM Retail, a team of geo strategic specialists have been using hyper-local data to manage content based on interest and region – meaning we can be much more targeted with our media reach. This session will demonstrate solutions in the offline and online sector that are perfectly designed to fit these complex areas of conflict.
At the start of September, we announced the ‘Data Clean Up Day’ to flag the issue of tags on our clients’ or partners’ websites. The aim was to visualize potential data usage threats on their digital platforms by awaking awareness about a transparent and sensitive use of data – and to use that as a starting point to talk about clients’ data usage and strategy. Join us here at dmexco, where we will run a report of your website and advise you on concerning topics, like data management, user segmentation, attribution, RTA, mobile, content strategy, monetization, tracking, e-commerce and interdependencies with traditional media.
bridge - holistic measurement and optimization
Speaker:
Oliver linda, Data Analyst, Initiative Germany
The Initiative product bridge is an approach that describes the holistic measurement and optimization of media activity.
How does it work ?
bridge connects paid-, non-paid-, (SEO, Direct, Referrer) and offline media (TV) activity as well, to close the media disruption and to extend the existing digital journey by additional offline media.
Especially for bridge Initiative developed an in-house algorithm that allows a TV related assignment of traffic and conversions for each TV – spot. Due to these facts TV will be optimized in a new performance way (CpX, ROI etc.), and allows a detailed analysis across the entire user-pathway.
What are the objectives of bridge ?
- efficient budget allocation
- increase the performance
- breaking up the “silo mentality”
Let’s navigate the future of TV. Today audiences are relying on digital platforms to get their entertainment on demand, the latest news, and even sports events. Given this situation, what will television look like tomorrow? How are digital platforms impacting the business of the traditional media, and what does this mean for broadcasters? Advertisers need to scale their automated buying campaigns to the requirements of TV, blend data from numerous sources, and increase the efficiency of their services for clients by reaching more specific and valuable audiences across multiple TV networks. But how? This session will focus on the broadcast business models of tomorrow and discuss some of the biggest challenges and opportunities for media platforms and advertisers.